The Objective and Goals

       Set up and implementation of a dynamic Social Media Strategy to put your business(es) in competition with the rest of the market and help your brand become well known. This will strengthen your brand recognition making it easier to convert prospects into sales. Social Media will also strengthen your web presence  with the possibility of creating higher search engine rankings for your site(s).     

       Social Media services include:

• Facebook pages for business created and optimized for the search engines
• For pages already created, applications, HTML / fbml will be applied for as well as  branding with an emphasis on creating an enjoyable and esthetically pleasing experience for potential and existing clients and guests.
• Possiblility of the setup of LinkedIn, Ping.fm, Wordpress, myspace and foursquare, depending on what will work well for the company and who will manage - all of which are hosted by Hootsuite
• Setup of Hootsuite for managing all social media avenues listed above
• YouTube Channel created and branded from your provided videos
• Flickr account created with your provided images
• Step by step instruction with the person who will be in charge of all  Social Media after set-up

SEO – Search Engine Optimization of Social Media Pages

• plans for driving traffic to all Social Media pages
• plans for acquiring targeted followers to all Social Media pages

       PLEASE NOTE: the number of followers will vary and a specific number cannot be guaranteed however all tactics will be ethical and within FB and Twitter guidelines    and limits

       For the following services please note:

• Newsletter – for example, work with Constant Contact
• – the excellent thing about CC is that there is an application that can be placed on your FB page to host your newsletter directly on the page and the possibility of capturing new contacts and readers through the application
• will need someone to manage the bi-weekly or monthly newsletter
• I will help with the first newsletters and teach the newsletter manager how to put together and use the tools within CC to create and effective newsletter

• Blog – set up a blog for the company separate from the website that will link to the brand, as well as provide the first set of content to start out with
• -*please note that you will need a blog content manager to submit fresh content on an ongoing (preferably on a weekly) basis
• - if you have a webmaster and site already, a blog can be implemented into the site if preferred
• – RSS of the blog would also be implemented into the FB pages for strong backlinks to your site which will help in your search engine rankings  

      Other SEO Services

       There will also be the possibility of the following SEO services in order to help with the placement of your site(s) in the search engines:

• article submission with the creation of articles
• directory submission
• search engine submission
• social bookmarking
• guaranteed Google indexing
• DMOZ listing (directory)
• blog review or blog commenting services
• forum link building
• press release distribution
• squidoo lens creation
• guaranteed and permanent links from 400 directories
• complete link building solutions (two or more of the services listed above)

       Social Media Strategy                                                                

• creation of all Social Media for Tao
• accounts opened and linked

Social Media SEO
These can be  related to outside costs such as:

• specific applications on FB based on recommendations from Appbistro.com or  FB depending on what you would like on the page eg. YouTube, Polls, Surveys Contests, Coupons etc.
• traffic driving strategies
• obtaining targeted followers

       SEO for Website (Other SEO)

       The complete SEO plan is implemented on a monthly basis which includes content creation for organic one way links, organic submission of content to directories, article submission, directory submission, search engine submission, and social   bookmarking etc.

The following are some examples of what extra costs may include:

• FB application fees whether monthly or onetime. These fees will range from $10USD and up possibly per month or short period, depending on the apps chosen, which will be decided upon with the client.
• Constant Contact Newsletter and Email Marketing with Social Media Tie-in see http://www.constantcontact.com/email-marketing/pricing/index.jsp for pricing options as they vary depending on how many email contacts you have. The Social Media services offered with Constant Contact will be instrumental in the Social Media Plan. There is also a FREE 60-day trial to try out their service.
• Design costs for pages, these can vary but will always be approved beforehand as I will want input from the client to make sure everyone is happy with certain designs or styles